When writing a keyword rich article, one of the
main errors that many people make is misunderstanding what is actually
involved. While keyword articles used to be just a collection of
keywords put together in a 400-500 word feature, the ever-changing
algorithms used by Google, Yahoo and more mean this is no longer a
valid option. Therefore, you need to make sure that your keyword rich
article is optimized properly for maximum effect.
Keyword Percentage
Since keywords are the main method for anyone finding your website
through the search engines, the use of keyword rich articles has become
a hugely important factor in increasing the SEO (search engine
optimization) of any given site. Yet overloading a web page with
keywords isn't the answer - if anything, it will dilute the strength of
the keywords in the article itself.
To truly maximize the effect of any optimized
article, you should be aiming to have keyword usage of between 2-4%.
This is widely regarded as the optimum figure for the most effective
use of keywords. So, if your article is 500 words, you want to have
between 10-20 keywords in the content. To increase the effectiveness
even further, use 2-3 targeted keywords instead of simply the same one
throughout. Not only will this help your SEO, it will also ensure that
the article reads more naturally.
Keyword Placement
Another area that many people get wrong is the placing of the keywords
throughout the article. Writing for the web is very different than
writing for more traditional print mediums - the emphasis is placed on
the opening and closing information. You want to grab attention and
then leave the reader with a call to action, whether this is buy a
product or sign up to a newsletter.
Therefore, instead of sprinkling the keywords
throughout the whole article, you want to concentrate more on the
beginning and end of the piece. You can still drop the odd keyword
throughout the rest of the content, but it's not quite as important as
using rich keywords in your article's opening and closing paragraphs.
An SEO content writer knows the best way to use this approach
effectively.
Keyword Strength
One of the other key areas of writing an effective keyword rich article
is choosing which keywords or phrases to actually use. While you may
feel that you want to use a specific keyword relating to your website
or business, it won't offer any real difference if the keyword is in a
highly competitive market.
Instead, look at using a variation of the keyword.
For example, "press release" is a heavily competed search term and any
PR or media company using it would disappear amongst the thousands of
results from search engines. However, change it to something like "search engine
optimized press release" and it immediately targets a
different niche.
As you can see, it still includes the phrase
"press release", but the fact that it is now part of a more targeted
search term increases the likelihood of being found in the higher
ranked search engine results. Known as "long-tail keywords" or "latent
keywords", it's an extremely useful method of increasing the
effectiveness of your keyword terms.
There are other areas you need to take into
account and combine with these three methods to really make your
articles as keyword rich and as SEO-friendly as possible. To maximize
your results, always use expert SEO content writers
or providers whenever you want a keyword rich article for
your website.
Article Source:
http://www.articlesbase.com/seo-articles/
what-makes-a-good-keyword-rich-article-529772.html
About the Author
Dan Edgar is the owner of online writing
specialist company SEO Content Providers. The team of highly regarded
writing professionals at SEO Content Providers has but one goal - to
provide affordable, high quality SEO content for websites and blogs.
Whether you’re an individual, professional or business you can be sure
that your SEO content projects are handled professionally and
punctually.
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