Using keywords in articles that are submitted for
the purpose of promoting online is the best way to maximize the desired
exposure of the article itself. By correctly optimizing any content you
publish on the internet, thru the proper use of keywords, your article
will rank higher in the search engine rankings.
Fact is a poorly optimized article, no matter how well written, will
quickly fade into obscurity since search engines will not as easily
recognize the content. Thru the correct use of keywords, you are in
effect leaving 'obvious clues' for the search engines to notice when
looking for content similar to yours.
So how do you correctly use keywords to optimize any content you want
to be easily found? Let's break it down.
Identifying Keywords
Keywords, simply put, are short phrases or even just one word that can
describe the overall theme of a piece of content such as an article,
website, or blog post. Search engines send out 'spiders' that 'crawl'
thru content on the internet. Keywords properly utilized, should
accurately reflect the theme of an entire piece of content. Thus by
focusing on just the keywords spiders can quickly pick up the 'gist' of
the content.
Improper Keyword Use
When writers place keywords into their content they should be careful
not to overuse these words or phrases. This is referred to as 'keyword
stuffing' and search engines will penalize you for this by their
refusal to list your content in the search results. True as it may be
that proper keyword placement is vital if you want to be found by the
search engines to earn a higher search ranking, however deliberate
overuse can get the writer penalized disallowing your content to be
shown at all in the search results.
How to Recognize Keyword Misuse
Keyword density is a measurement or percent that reflects the use of a
keyword within a piece of content. For instance, if you have a piece of
content that is 300 words in length and you use a certain keyword 9
times the 'keyword density' is 3%.
Search engines use keyword density to score keyword use within content
and generally dislike any percentages that approach or exceed 5%. In
fact, as a writer, aiming for the mid-range of 3% or so should keep you
in good standings while still maintaining a good search ranking.
A handy tool you can use to measure the density of keyword usage in
your content is http://www.live-keyword-analysis.com/. Just copy and
paste your content at this site to check your keyword density.
Proper Keyword Placement
Now that we've already discussed the acceptable percent range for our
keyword use let's focus on the optimal placement of them within the
content itself. In general, a higher concentration of keyword use at
the beginning of an article as an immediate notification of their use,
and at the end as a closing reminder is the most effective placement
for keywords.
In closing, as you can see, properly using keywords in articles can
boost your search engine rankings. The higher you rank the more
exposure you'll receive making your promotional efforts all the more
effective.
Article Source:
http://www.articlesbase.com/internet-marketing-articles/
the-importance-of-using-keywords-in-articles-646236.html
About the Author
TJ Philpott is an author and Internet entrepreneur
based out of North Carolina.
For additional online success tips and a free guide that demonstrates
how to find both profitable markets and products visit:http://affiliatequickstart.com/
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