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Know
Your Article Marketing Keywords and
Profiit!
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Article marketing is a buzz term at the moment since everybody knows
that if you know how to write articles then you can make money writing
content, not only for your own website, but also for those of others.
Never have article ghost writers been in greater demand for articles
used in website promotion.
And why is this? Because of the emphasis Google and other search
engines are not only putting on articles as web page content, but also
because they are looking upon article directories as excellent sources
of good content, and an article on a good directory is worth its weight
in gold in terms of link popularity.
To Google, link popularity is a measure of how relevant and important
your web page is to the keyword it is based upon, and therefore an
important aspect of the optimization of your web page for a high
listing in search engine results pages for your keyword. The important
term here, then, is 'keyword'.
The Importance of Keyword Research in Article Marketing
Without the right keyword, your article might never be read: at least
not read by potential visitors, and when those you are not targeting
reach your resource box then they will either not click on your link,
or if they do your landing page will be irrelevant to them and they
will just click away. Finding the right keyword is one of the best
website promotion techniques available to you.
It is important in article marketing, therefore, that having decided
upon the topic of your article, you find out the best keywords to use
with it. You can choose keywords in three different ways:
a) Look for the keyword with lowest supply so that you have low
competition, b) Go for the keyword most people are using in their
searches so that you have lots of potential visitors, or c) Choose a
combination of these, so that you don't have too much competition, but
still have a reasonable number of potential visitiors.
Although most keyword courses will tell you that the third option is
best, it actually depends upon what you are using the keyword for. It
is absolutely correct that you should choose a keyword with maximum
demand and minimum supply to use on a web page, where you are competing
with every other web page on the internet providing the same type of
information. However, such keywords are no longer easy to find, and
although they are there if your dig deeply enough, you often have a
decision to make.
Long-tail Keywords
For web page purposes it is frequently more profitable to seek a large
number of what are known as 'long-tail' keywords, consisting of several
words (in internet parlance a keyphrase of 5 words is nevertheless
still referred to as a 'keyword'). You then design a web page for each
so that you can get the bulk of search engine users of these less
popular keywords to your web pages.
You could easily end up with more visitors to your website than if you
designed one page for a more popular keyword, but with a lot of
competing web pages so that you get only a very small proportion of
that traffic to your site.
Article Marketing Provides two Sources of Traffic
With articles, however, you have two sources of traffic. There are the
normal search eagine results that could result in your article being
listed high in the SERPS. This is because the directory pages that hold
your articles are themselves scanned by Google and other engines, and
can themselves be listed. In such cases, you should be seeking
competitive keywords, so that you have the most users but with the
fewest other websites offering the same keyword.
However, the second is the article directory itself, and in spite of
what you might read some trying to tell you, article directories are
read by many people. Those that say nobody reads the articles on the
directories are talking tosh because I can have any of my articles read
by over 2000 people over the directories I submit to. 150 reads is
common on Article Avenue, and I can get even more on Ezine Articles.
That number is likely very conservative, and I likely have considerably
more than 2000 readers from the 100 or more directories, ezines and
other publications on which my articles are published.
What I am coming to is that article directories have their own search
boxes that people use to find articles on their niche, and that is
where you need to use the most popular keywords, and not the most
competitive. In this case, it is demand that counts and not how many
other web pages are using the same keyword. Website promotion involves
an understanding of the medium you are using.
Article Keywords are of Two Types
So, to finish up, choose a keyword for your article that has massive
demand, irrespective of supply, and another that has a good balance
between supply and demand - at best lots of supply and no demand
(though you won't find that it is the Nirvana).
But you get the idea: cater for both the search engine listings for
your article and also the terms that the directory users will use when
searching for articles. Get both right and you will maximize the
traffic to your website by virtue of your article. Improve your website
promotion techniques by learning how to write articles using the right
keywords and you will make the most of article marketing to your
benefit.
Article Source:
http://www.articlesbase.com/internet-articles/
know-your-article-marketing-keywords-and-profiit-554483.html
About the Author
Don't stop now - find out more about how to make
money simply by writign articles. Click here: Article Czar
for more details (and a free gift!).
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