Articles
Article
Submissions Online
continued
In recent years,
there has been a huge increase in the volume of articles written online
with
the intent of having them submitted for possible publishing. This can
be a very
cost effective form of advertising since, invariably, the cost to the
author is
zero.
Writing an
article and presenting it online a few at a time has now been replaced
by
submissions involving hundreds, and even thousands of articles from a
single
author.
The publishers of
these articles certainly benefit. In fact, that they can add Adsense
contextual
ads to each submission and therefore receive a corresponding income.
Accordingly, the
more articles they receive from authors, the greater their projected
income. It
is for this reason that publishers make every effort to encourage
authors to
submit ever more articles. There is evidence to indicate that one
highly
prolific article writer has written and submitted 12,900 articles.
A
further benefit of generating such huge volumes of online
articles is that the author will receive abundant backlinks, which are incoming links to a website
from another website. The number of
backlinks that a website receives represents the popularity or
importance of
that website. Backlinks received from important or authoritative sites
on a
given topic are regarded as highly valuable. If both websites have
content
based on the same keyword topic, the backlink is considered relevant.
Accordingly, it will have strong influence on the search engine
rankings of the
webpage receiving the backlink.
Another important
factor is the anchor text of the backlink, which is examined by the
search
engine to determine how relevant it is to the content of the webpage.
When the
anchor text and webpage content are of the same subject, this is highly
weighted in search engine results page (SERP) rankings of the webpage
with
respect to any given keyword query by a search engine user.
In order to
determine the number of backlinks associated with and pointing to a
particular
website, such as domainname.com, Google can be searched using the link
command
link:domainname.com.
When
the articles are distributed
using the web feed system RSS, the website exposure and number of
backlinks is
greatly increased. RSS is a
Web
feed system used to publish frequently updated pieces of data in a
standard
format. These may include blog entries, news headlines, audio, and
video.
Publishers gain by using web feeds since it allows them to syndicate
content
automatically. On the other hand, readers benefit who want to subscribe
to
regular updates from selected websites or to combine feeds from many
sites into
one place
An interesting
article submission option consists of the author being able to
determine the
content of the advertising space on the page where his article is to be
posted.
With this option, the author may choose to have no advertising to
compete with
the article, or to retain the advertising on the page along with the
revenue
generated.
Articles
– How To Succeed
Peter Radford writes
Articles with Websites on a wide range
of subjects. Article
Articles cover Background, Online Marketing, Writing Articles, Search
Engine
Optimisation.
His Website
contains over 120
Article Articles
View his Website
at: articles-how-to-succeed.com
This Article may be republished
so long as the
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